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Fundamentals Of Digital Marketing (FDM)

RSL- Rishikesh

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Overview
Curriculum
Why Choose This Course?

Duration: 3 Months
Mode: Offline
Institution: Rudransh School of Learning

Overview

Course Overview: Fundamentals of Digital Marketing (FDM)

The Fundamentals of Digital Marketing (FDM) course at Rudransh School of Learning is designed to help you master the essential skills needed to succeed in the digital world. Whether you’re a student, entrepreneur, freelancer, or working professional, this course will equip you with practical knowledge and real-world strategies to build a strong online presence, drive traffic, and grow businesses using digital marketing techniques.

Over three months, you’ll learn key concepts like SEO, social media marketing, content marketing, Google Ads, email marketing, analytics, and more. With expert-led training, hands-on projects, and live case studies, you’ll gain practical experience and the confidence to apply your skills effectively.

By the end of the course, you’ll have a deep understanding of how digital marketing works and be ready to pursue a career in this dynamic field, scale your business, or start freelancing. Plus, you’ll earn a professional certification to showcase your expertise.

Join us today and take the first step toward a successful digital marketing career!

90-Day Digital Marketing Course (2 Hours per Day)

Week 1: Introduction to Digital Marketing
  • Understanding Digital Marketing
  • Search Engine Basics
  • Overview of Digital Marketing Channels
  • SEO (Search Engine Optimization)
  • Dening Marketing Goals
Week 2–3: Search Engine Optimization (SEO)
  • Introduction to SEO
  • Types of SEO
  • SEO Tools
Week 4: Pay-Per-Click Advertising (PPC)
  • What is PPC Advertising?
  • Setting Up PPC Campaigns
  • Budgeting and Bidding Strategies
  • Measuring Campaign Performance
Week 5–6: Social Media Marketing (SMM)
  • Introduction to Social Media Platforms
  • Organic Social Media Strategies
  • Paid Social Media Campaigns
  • Inuencer Marketing and Analytics
Week 7: Email Marketing
  • Basics of Email Marketing
  • Designing Campaigns
  • Email Automation
Week 8–9: Content Marketing
  • Content Strategy Development
  • Creating SEO-Friendly Content
  • Measuring Content Effectiveness
Week 10: Analytics and Reporting
  • Understanding Analytics Tools
  • Setting Up Tracking
  • Reporting Insights
Week 11–12: Advanced Topics and Monetization
  • Conversion Rate Optimization (CRO)
  • Monetization Strategies
  • Paid Advertisement Mastery
  • Career Guidance

Additional Topics

  • Domain and Hosting Basics
  • WordPress Setup

If you're looking to build a strong foundation in digital marketing, our Fundamentals of Digital Marketing (FDM) course at Rudransh School of Learning is the perfect choice. Here’s why you should enroll:

Learn from Industry Experts – Our instructors bring real-world experience and insider knowledge to help you master digital marketing.

Hands-On Practical Training – Gain practical skills by working on live projects, real-time case studies, and interactive assignments.

Up-to-Date Curriculum – Stay ahead with the latest digital marketing trends, tools, and strategies used by top businesses today.

Certification – Earn a professional certificate upon course completion to boost your career and credibility.

Job & Freelancing Support – Whether you're looking for a job, starting a business, or freelancing, we provide career guidance and support.

Flexible Learning Options – Attend classes after your course completion, so you can revise your syllabus and clear your doubts.

Affordable Fees with Easy Installments – Get quality education at a reasonable price with flexible payment plans.

Grow Your Business or Career – Whether you’re an entrepreneur, student, or working professional, our course helps you leverage digital marketing for success.

Start Your Digital Marketing Journey Today!

For more details, Enquiry Now

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Gali Number 11, Geeta Nagar, Rishikesh, Uttarakhand 249201

rudranshschooloflearning@gmail.com

+91-9456337799, +91-7351713905